Dizajn, úžitkové umenie, móda Niggli Verlag

This book is suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These...

The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. The concept that a good logotype is by definition a persuasive logotype creates a direct link to the genre of rhetoric,...

As a result of globalization and increased interaction across countries and cultures, multilingualism has gained importance. Script, as the most important conveyor of confirmation, plays a major role in this development. Designers are more and more faced...

The company Thonet was founded in 1819 and has since become a furniture manufacturer with the highest standards of design and quality. Worldwide, the name is associated with famous design classics of our time. In this book, the graphic design behind the...

Is there a bigger challenge for a designer than the creation of an identity for the Olympic Games? Each venue must have its own unique image that merges national spirit and international trends with the Olympic values of friendship, solidarity, and fairness....

How does design function? What is the difference between design and styling? Is the principle "form follows function" still valid? And what constitutes the design process in practice? There are so many questions on the highly topical subject of design....

From the analysis of the formal components of objects, via an overview of the possibilities of developing and optimizing the creative process, to the development of one's own evaluation catalog. What shapes exist? What form-giving operations are possible?...

An indispensable handbook about monospaced typefaces with the relevant cultural-historical background, a variety of convincing applications and extensive typeface collection accompanied by all needed facts and information. Monospaced fonts originate from...

This monograph shows how the oloid, a timelessly beautiful geometric body, serves today more than ever as a source of inspiration and functional component in the visual arts and design, in technology and research, in architecture, philosophy, and music....

This book is the legacy of Emil Ruder, one of the originator of Swiss Style, famous throughout the world for the use of asymmetric layouts, use of a grid, sans-serif typefaces and flush left, ragged right text. His holistic approach is still recognized...

The use of italic letters to accentuate has become common practice in the computer age. They convey movement and dynamics, addresses the emotional experience of reading and reminds of handwriting. This lively characteristic, which once resulted from the...

Although Arabic is the third-most widely used script in the world, there is a lack of sound typographic literature. This publication is a multi-disciplinary reference work that combines the latest academic research with applied typography. The focus on...

Cyrillic is a script used in numerous primarily eastern and southern Slavic languages in Europe and Asia. "Cyrillize it!" is an introductory work for graphic designers who are not native to the Cyrillic script, and cannot read Cyrillic-based languages....

Reflections and practical action for the rapidly evolving discipline of visual communication. Communication design is undergoing radical changes: an overabundant flood of information, fake news, bots, AI, social media, crude graphic tools on the Internet...

A comprehensive and highly visual overview, from the cultural and theoretical background to the amazing variety and everything one needs to know about the creative potential of emojis and how graphic designers can capitalize on this exciting communication...